Data-driven media strategies and How to make sense of the noise
Today’s data-driven marketing solutions promise increased efficiency and fewer wasted media dollars. Learn how tech marketers are identifying and engaging their audiences through digital media, how they make sense of the increasingly crowded ad-tech vendor landscape, and how they vet and gauge the effectiveness of these solutions.
Topics to include:
Behavioral data
ABM
Programmatic
Customer Journey
Measurement
And other topics
The setting
This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.
There is ample time to network both before and after the presentation and discussion.
Conveniently located in the historic Mountain View Caltrain station with ample free parking nearby.
We've had sell-out crowds for the past seven roundtable events, and expect the same this time. Don't miss out, make sure you secure your seat!
Save the date, November 14, and register to attend the roundtable before you're left with no space!
Data-driven media strategies &
How to make sense of the noise
by James Miller,
Louise Crawford, &
Kristine Go
Monday, November 14, 2016 from 6:00 PM to 8:00 PM (PST)
Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA
James Miller is Senior Vice President of Business Development at DWA.
James has been working with B2B and B2C technology marketers for 20 years. At DWA, he consults his clients on inbound and outbound marketing and marketing technology to help marketing leaders navigate and excel in today's fast moving, hyper competitive environment.
James holds a BA in Philosophy from the College of William and Mary.
Louise Crawford is Senior Director of Demand Generation at Silver Peak.
With over twenty years of industry experience, Louise overseas new customer acquisition including digital marketing, events, campaigns and communications. She is also responsible for operations and global field marketing.
Prior to Silver Peak she ran channel marketing for the Dell Software Group, driving campaigns and programs as well the integration of multiple acquisition channels exceeding $1.2B of revenue. Louise joined Dell from the SonicWALL acquisition where she ran worldwide marketing for six years.
Kristine Go is a Marketing Manager at NetApp managing Paid Media and Search.
At NetApp, Kristine is chartered to drive demand by leveraging data intelligence and strategic publisher relationships globally.
Previous to NetApp, Kristine started her career agency side at MediaSmith, one of the top B2B Media agencies in San Francisco. There she worked to service a number of clients ranging from consumer to tech B2B. From assistant media planner to supervisor, Kristine advanced her skills and eventually made the transition to client side where she resides currently.
Ordering Your Tickets is
Quick & Easy
James Miller, Louise Crawford, & Kristine Go on
Data-driven media strategy &
How to make sense of the noise
November 14, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA
