Marketing Disruptions with Internet of Things

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Imagine you are walking into a Target store.

You start your browsing around the store.

You walk over to the electronics section where your heart lives.

You scan the LED TVs and iPad Pro. Nothing too interesting there. Still, you pull out your smartphone and start taking quick pictures.

Then you come to FitBit. Now we're talking...you linger...you check out the different models. Good stuff, but nothing's on sale, need to come back.

As you are ready to take a picture of the sleek and black FitBit Surge before leaving, there goes the chime on your smartphone. Read more

Roundtable: 5 Steps to Successful Content Marketing for B2B Leads

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IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.

So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.

But we know not all content is created equal. So, many questions arise: Read more

Recap: Roundtable: Becoming the Influential 1% on Social

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The evening was under way on a cloudless, warm, and beautiful day at the historic Mountain View Train Depot that houses Savvy Cellar Wine Bar & Wine Shop.

As the full house of attendees started to assemble slowly but steadily, there was ample opportunity to greet familiar faces and mingle with fellow marketers interested in learning to extract the most out of Social Media. Read more

Recap: Agile Marketing and Next-Generation Go-To-Market Methods

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The evening started with a bit of excitement as the NorCal BMA team needed to demonstrate its agility in adapting to a last minute emergency in changing the venue for the talk.

Due to the availability of effective tools like email and social media, concerted effort in proper utilization of these channels by the team, and audience responsive to these channels of communication, the change went through flawlessly. The whole move was precipitated just a day prior to the meeting!

The panel of speakers, Adrian Ott, Sheryl Root, and Dave Lloyd, meshed their segments seamlessly and engaged the audience in a logical flow of exposure to Agile Marketing. They had presented this topic as a panel before and it showed. Read more

Roundtable: Becoming the Influential 1% on Social

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What does being active on social media mean to you?

Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game?

Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it?

What if there's a way you can control social media instead of it controlling you, such that you gain the coveted status of being in the 'influential 1%' club? Read more

Agile Marketing and Next-Generation Go-To-Market Methods

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A panel of experts-Adrian Ott, Dave Lloyd, and Sheryl Root-will address NorCal BMA audience on April 14 to discuss the nuances of next-generation Go-To-Market methods with a focus on Agile Marketing.

"Adapt or perish, now as ever, is nature's inexorable imperative," said H. G. Wells.

Wells's wisdom from over 60 years ago is no less relevant to marketers of today than any other walk of life.

In a recent survey, Read more

Daniella Sardi joins the board as Director of Memberships

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Daniella-SardiWe are pleased to announce that Daniella Sardi joins the NorCal BMA board as Director of Memberships.

Daniella is currently working at TriNet as HR & Benefits Advisor. She is passionate about serving small and medium sized businesses, primary clientele of TriNet, helping them contain costs and improve margins through strategic HR and Large Group Benefits functions. She has consistently amassed praise from clients regarding the quality of her contributions.
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Return of the Roundtables — New Series Kickoff in April

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We are pleased to resume our roundtables -- cozy, small group of marketing professionals (limited to 25 attendees) exploring a specific discipline of the field in an interactive setting, guided by a featured speaker.

NorCal BMA has a history of holding roundtables but this new and improved series is totally revamped. Tanya Salah, our Director of Roundtables, has carefully researched the needs of today's marketers and put together this program to serve...YOU!
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Ted Kohnen joins the board as Treasurer

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TedKohnen-HeadshotWe are pleased to announce that we have a new treasurer on our board, Ted Kohnen.

Ted is Managing Director at the San Francisco Office of Stein IAS. He has been an active BMA member and involved with the New York chapter before moving here last fall.

Ted has a graduate degree in Technology Management from Columbia University; he is a graduate of Dickinson College with a degree in International Business. He has extensive experience in Marketing and Advertising and has been at Stein IAS for over 8 years.
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Recap: Fishing with Spears: All About Account-Based Marketing

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It was the second month in a row that attendance exceeded the original conference room we had been using for our monthly talks.

Fortunately, we could double the room size and the oversized room was filled well to hear Jon Miller, CEO of Engagio, Inc. speak about Account-Based Marketing.

The video below captures the presentation. Read more