Funnel Optimization
Happy Hour Roundtable, January 28, 2018; 6:00-8:00 pm
Funnel Optimization
John Eng, New Voice Media
Wayne Cerullo, B2P Partners
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041 register
B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.